Projects | The Work

Maybelline New York is a leading global cosmetics brand, known for delivering innovative and trend-setting beauty products that empower individuals to express their creativity and confidence.

As Digital Marketing Coordinator for Maybelline New York, Thao optimised digital content across websites, eNewsletters, and video platforms. She liaised with stakeholders to ensure brand consistency, contributing to the development of impactful digital campaigns and creative content. Thao's expertise in marketing strategy and collaboration enabled successful engagement with diverse audiences across multiple digital channels.

L'Oréal Paris is a global beauty and cosmetics brand renowned for its innovative skincare, haircare, makeup, and fragrance products, empowering individuals with beauty and self-care solutions. It was here that Thao managed digital marketing initiatives, including coordinating website updates and e-newsletters.

She optimised digital media content, collaborated with Brand Managers and Marketing teams, and liaised with key stakeholders to ensure brand and digital marketing consistency. Her work showcased strong communication and marketing coordination in a global beauty environment.

Qatar Airways is a world-renowned, award-winning airline known for its exceptional service, luxury travel experience, and global network connecting over 160 destinations.

Thao was the Creative Services Lead in the Marketing, Advertising and Communications by creating and optimising digital media copywriting content, and project management for creative campaigns.

She worked cross-functionally across all subsidiaries (including Cargo & Qatar Executive) to support business goals, demonstrating leadership, clear communication, and strategic thinking aligned with marketing, entrepreneurship, and management competencies.

Rubiix Business Accountants is a boutique Melbourne-based accounting firm specialising in providing expert financial services, business advisory, and tax solutions for individuals and businesses. Thao provides marketing consulting for Rubiix Business Accountants, including the development of a new website and creating content marketing including email marketing and social media.

She applies strategic thinking, collaborates with relevant stakeholders, and produced clear, tailored messaging - demonstrating her ability to optimise digital media, market services effectively, and communicate with influence across platforms.

Melbourne Business School, part of the University of Melbourne, is a prestigious institution offering world-class business education, executive programs, and leadership development to foster innovative, global business leaders.

In her role as Senior Content Producer for Melbourne Business School, Thao managed the development and optimisation of digital content across various platforms, including websites, advertisements, eNewsletters, blogs, social media, and PR articles. She ensured her work showed cohesive messaging, showcasing her expertise in content strategy, copywriting, and impactful communication.

Keypath Education is a global leader in digital education, providing innovative solutions to enhance the learning experience for students and institutions worldwide.

As Senior Content Producer at Keypath Education, Thao spearheaded the creation and optimisation of digital content across websites, advertisements, eNewsletters, blogs, social media, and PR articles.

She also developed and managed the Kurious Kurator magazine project, collaborating with key stakeholders to ensure teamwork, cohesive messaging, while leveraging her expertise in content strategy and copywriting.

Thao worked on The Recognition in Anthem Project - an legacy initiative led by the late Hon Justice Petery Vickery QC, from the Supreme Court of Victoria, to acknowledge First Nations peoples in Australia’s national anthem. The project addresses and promotes inclusivity, reconciliation, replacing hurtful language, and has received public support.

Thao collaborated closely with the late Hon Justice Peter Vickery QC to develop The Recognition in Anthem Project website, craft key documents, and shape digital media strategies aligned with creative and marketing principles.

Working with Keypath Education, UNSW (University of New South Wales) is a leading Australian research and teaching university known for innovation, academic excellence, and global impact.

Thao led the creation and optimisation of digital content across websites, advertisements, eNewsletters, blogs, social media, and PR articles. She collaborated with key stakeholders to align messaging, delivered clear and engaging copy, and applied strategic thinking to enhance brand visibility -demonstrating content leadership, creativity, and influential communication across digital platforms.

Pearson is a global educational publishing and technology company, dedicated to providing innovative learning solutions to students, educators, and professionals.

As Social Media Content Specialist at Pearson, Thao led the development and optimisation of digital content across websites, eNewsletters, social media, and blogs. She successfully managed media campaigns, driving a 214% increase in social media engagement through content marketing and by collaborating with key stakeholders.